1898 - The years before
It was the 1898 when, in a small town in central italy, Officine Raziel were founded by 13 jobless workers.
Until 1915 they built and sold throughout Europe machines and industrial tools. With the outbreak of first World War (1915) they were hired by the army to build military vehicles. The darkest years for Raziel workshop were those from 1918 to 1939, in those years under the direct control of the state, and of the fascist regime, sales have collapsed and were produced about a dozen small agricultural engines per month.
With the outbreak of World War II the workshops were closed and all the workers were reallocated among the ranks.
The second life of Officine Raziel start in 1945 when a Housing Tycoon decides to take over the factories and start building cars.
1945 - Automobili Raziel was Born
Raziel needed profits fast, they found the old engine plans and put in a small car, after only one year the first Zanzara was sold in Milano.
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1961 - The year of Freccia
A new brand was created, Freccia. Premium and Luxurius cars with high quality interiors, all handbuilded.
Raziel logo changes to give a more modern look.
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1973 - Back to the future
New wings but a step back with the font, but the biggest change is the name: from Raziel Automobili to Raziel Automotive, a sign of internationalization.
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1982 - The new Freccia
Freccia don’t change only the logo but the mentality too, exclusivity is a thing of the past, from 1982 Freccia build some cars in automated factory.
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2006 - Present Years
Raziel is one of the biggest car builder with an incredible range of cars and truck
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Logos History
