Considering what darkjedi just wrote it got my mind turning.
The *Chrysler 300C *was only rebadged and restyled for the main part of the European market where it will be called Lancia Thema which is quite interesting since the original Lancia Thema made between 1984 - 1994 was based on a joint-developed platform called “The type 4 platform club” or something in that order that made the basis for the Saab 9000, Fiat Croma, Alfa-Romeo 164 and finally the Lancia Thema. All of them look quite like eachother, but here in Sweden the Lancia, the Fiat and the Alfa recieved very poor reviews as the 4 cars are basically the same platform but Lancia, Fiat alnd Alfa decided to get thinner metal for the bodywork and generally more shoddy electronics than Saab did not to mention the difference in accessories, hence all the cars except the Saab is known for heavy rust, electronics problems and turning into a metal coffin when crashed, where the Saab is known for slightly less shoddy electronics and slightly less rust, but not by far really.
Other Chryslers and Dodges being sold in Europe marked as Italians are:
Crossover-SUV Dodge Journey -> Fiat Freemont. This one basically replaces the aging Fiat Ulysse and the not-so successful Fiat Croma.
MPV Chrysler Voyager/Town & Country (in the US) -> Lancia Voyager. No surprises here. Same car, different brand.
Sedan & Convertible Chrysler 200 -> Lancia Flavia.
The above stated luxury-car Chrysler 300 -> Lancia Thema.
Among others, i surely lost some cars in the confusion but there’s the basics.
But wait, it get’s even MORE confusing!
First off because all Lancias that are sold in the UK & ireland is so branded as Chryslers, hence you have the American cars marketed as Fiats, Lancias and whatnot in mainland Europe, and the Italian made cars marketed in the UK as American cars… Futhermore, Fiat announced earlier this year that they would seek a partnership with Mazda to make a sports-car that would be shared by Mazda and Alfa-Romeo, possibly sold in the US and UK as a Chrysler!, this would mean that a Mazda-derived car designed in Japan would be built as an Alfa Romeo in Italy, rebadged as a Chrysler and then sold in the US, or the UK. Then suddenly as Mazda has an earlier partnership with Ford it might just be so nasty as to see said Mazda borrow some technology to a Ford being sold in Europe. My head hurts.
On topic: yes, that Alfa sure looks good. Anything special for the US-market expected? Turbo V6’s or something nice like that?