The Crowd Sourcing Competition 33:
The Revolution of Spander
Or how a company transforms by changing head.
Since Jean Spander, the founder of Automobiles Spander retired at the end of the '80s, all CEOs were former members of Spander designing team “Spander Design”, making it the actual decision center of the company. Since then this organization caused a lot of conflicts between the design team and other parts of the company, from the engineers to the accounting team.
Engineering was rushed, management was chaotic, finances choked. All of them had at some point to bend at the will of the designers.
The situation did improve over the years, and the company started to grow better in the 2010s, even though the management situation didn’t move too much.
But this is about to change.
The year is 2025, and the meek success of the last SP model, the flagship of the company, isn’t to the taste of the board of directors. They decided to appoint a new CEO without consulting Spander Design, hoping an outsider would be able to give the company the reorganization it needs.
The new CEO François Renverse, was appointed and declared he wanted to deeply restructure the company, make it more viable and future-proof, and announced a new Spander SP.
Spander designers weren’t pleased with all, and all went on strike. The board of directors is now very concerned, as the company never faced this situation in the past. Negotiating with designers has proven to be useless, their condition being the resignation of the new CEO.
But Mr. Renverse had an idea, what if he just bypassed Spander Design as a whole? What if he outsourced the design of the next generation SP?
And so the call for tender was launched, your company was informed, the future of Spander’s CEO is now in your hand.
Designing a new Spander SP in 2025
As said above, the SP has always been the flagship model of the company, and your task is to design a new one.
The SP has always been a light, sporty, and somewhat inexpensive car, with a striking design that makes heads turn.
Some guidelines :
-Model and Trim year must be 2020. (for a 2025 design challenge it’s good enough)
-Avoid making it too big, the SP models wheelbases are generally around 2.6m.
-The SP is a sport coupé, so it’s best to keep that philosophy.
You are quite free when it comes to design, as long as it is futuristic, original, striking yet realistic. As it is a designchallenge, you are free to make an EV prototype, just make it clear in the name of the proposal.
If you want to take inspiration from the previous Spanders to make it more “Spander-like”, you can take a look at these past designs :
"Redline" designs
More models can be found on the Spander page : Automobiles Spander
Just don’t make something boring and unoriginal, be crazy!
Submission naming
Model + Family: CSC 33 - Forum Username
Trim + Variant: Whatever you want
Submissions open on the 26th of July, Deadline is 7th of August .
Have fun!
(if anything is unclear please tell me)