(full disclosure; I just make cars for fun and for challenges, so this won’t be a traditional lore thread, however there may be generations of the same car from time to time.)
Current Headquarters: Gothenburg, Sweden
Current CEO: Eva Lindqvist
Subsidaries: Einhoff GmbH
Current Headquarters: Tokyo, Japan
Current CEO: Ezume Sato- Akari; Richard Bryant- Astrale
Subsidaries: Astrale (co-owned with Llewellyn Motor Corporation)
Llewellyn Motor Corporation is an American automotive brand, founded by Welsh immigrant Rhys Llewellyn in 1948, in New York. From day one, Llewellyn was only ever a luxury brand, with their first model, the 1950 Gran Astoria being a perfect proof of concept. From there, Llewellyn expanded exponentially, with a full lineup of premium luxury vehicles. However, in 1972, the emissions crisis hit Llewellyn hard. Scrambling, they partnered with an up and coming Japanese brand, Akari, to found Astrale, to produce efficient and practical cars when they were needed the most. In 1985, Llewellyn used what they learned from Astrale and founded Edison, a youth-oriented brand that would sell cars with the same Llewellyn quality, but at a more reasonable price point. Soon after Edison’s initial founding, their first model, the Montclair, a midsized sedan and wagon duo went on sale. The Montclair was an immediate hit, selling over 120,000 units in the first year alone. Soon after, Edison also expanded into the truck and SUV market, reaching yet another high. Today, both companies are still immensely successful, with Llewellyn selliing the same luxurious cars it was known for originally, and Edison continuing to sell great cars at reasonable prices.
Current Headquarters: New York, New York and Los Angeles, California
Current CEO: Alice Yardley- Llewellyn; Michael Kyr- Edison; Richard Bryant- Astrale
Subsidaries: Edison, Astrale
Einhoff is a German automotive brand, currently owned by The Voltari Group, and currently headquartered in Frankfurt. Einhoff was founded in 1959, in Eastern Germany. Created to provide cheap and reliable transport, Einhoff started producing the 1100iix, an immensely cheap hatchback, powered by a sluggish 1.1L engine. Unchanged until 1989, after the Berlin Wall fell, Einhoff decided to do a pivot. Now controlled by German entrepreneur Henrik Schneider, he brokered a deal with Voltari AB to help make a series of new cars. The first of these cars, the Einhoff 2000 series, was first revealed to the people at the 1990 Frankfurt Auto Show. Seeming to be popular, the 2000 series went on sale in early 1991. To help guarantee production, Voltari AB purchased 43.6% of Einhoff, and started building the 2000 series cars by the handful. Einhoff then became successful and gradually moved upmarket, until sales slumped by 2004 and Schneider passed away, Einhoff then started hemorrhaging money. In 2006, Voltari AB bought the remaining 56.4% of Einhoff, effectively absorbing Einhoff and founding The Voltari Group. Today, Einhoff is a premium automaker, sharing it’s technologies and developments with Voltari, to ensure that both companies continue to remain at the top.
Current Headquarters: Frankfurt, Germany
Current CEO: Tobias Wagner
Subsidaries; none, as it is a subsidary of The Voltari Group.