Bogliq Automotive USA (Generations II)

B1 Series 1956 - 1965

1956 Bogliq Bison


Bison Deluxe pictured

The Bison was meant to be the volume seller in the Bogliq range, having been designed to exude an aura of power and grace. The only powerplant offered was a 3.7L pushrod six cylinder which made a reasonable 83Kw. The only gearbox on offer was a 2 speed automatic; a decision calculated to reduce costs. Bogliq marketed the Bison as “A family car for the nuclear era” and emphasised its suitability for the Nuclear Family.

Model Range

Bogliq Bison - Costs $1,799 and $71.85 annually for servicing
Bison Deluxe - Costs $1,899 and servicing costs $93.69 annually
Bison Exceed - Costs $2,099 and is identified by chrome fixtures, servicing costs $104.61 per year

1960 Bogliq Bison Mk II


Bison Exceed on the left and the Bison Deluxe on the right

After extensive market research on who was buying the Bison and why they chose to do so, a number of changes and improvements were made to keep the car competitive with its competition. The base model was dropped due to poor sales, those who wanted it couldn’t afford to run it, and to protect against cannibalisation of sales from the Burchell. The mid spec Deluxe variant received a slightly less powerful, but mechanically simpler, 81Kw 3.7L straight six while the more luxuriously appointed Exceed now boasted the base engine from the Bazooka sports-car, making 99Kw. Both cars benefitted from the new three speed automatic that had been introduced elsewhere throughout the entire Bogliq catalogue.

Model Range

Bison Deluxe Mk II - Costs $2,210, servicing costs $117.23 p.a.
Bison Exceed Mk II - Costs $2,765, servicing costs $153.64 p.a.

1963 Bogliq Bison Mk III


Same Bison styling, superior V8 performance

Despite looking almost identical to the outgoing Mk II, the Mk III Bison had substantial changes under the bonnet. Developed with the Bison and smooth luxury in mind, the small block and big block V8 pair gave the Bison a much needed lift in both performance and prestige to shore up sales until the new model range was planned to debut. The Bison always drove nicely and the straight six was decent, but rivals had V8’s. Now the Bison could live out it’s final years with a bang, rather than a whimper…

Model Range

Deluxe - $2,975. Servicing $122.48 (4L V8, 183Km/h, 15.4s 0-100, 109Kw, 23.1L/100)
Exceed - $3,795. Servicing $156.02 (5L V8, 188Km/h, 15.2s 0-100, 123Kw, 25.2L/100)

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