This announcement may not come as a complete surprise, but Holden has confirmed that it will discontinue its most iconic and long-lasting nameplate, the Commodore, after 40 consecutive years of production (1978-2017) followed by two further years of sales as an Australianized Opel/Vauxhall. To add insult to injury, the Astra will also be axed - and both models will no longer be available for sale by the end of 2020:
What this means is that except from the US-built Camaro and Corvette, every model in their lineup will be either an SUV or light truck, and it’s sad because even though the current Commodore and Astra are now rebadged Opels/Vauxhalls, they’re actually decent cars - what held them back was the fact that they bore the wrong badge and nameplate for Australian customers:
Put it another way, the demise of the Commodore and Astra due to rapidly declining sales (especially for the latest ZB) was an inevitable symptom of the recent SUV and light truck boom. But the long-term implications for Holden may be even worse - with the Commodore and Astra both gone, and the rest of its range now almost entirely US-sourced, the axing of the Holden brand as a whole may become an inevitability rather than a possibility.
I’m utterly gutted that yet another export opportunity for PSA (owners of not just Peugeot and Citroën, but also Opel/Vauxhall, which supplies the ZB Commodore and the current Astra) has gone to waste after just a few years. What are your thoughts on this latest development?