Initial Company Logo from 1955 to 1965:
New Company Logo from 1965 to Present:
Monarch Motor Company (MMC) was founded in 1955 by current CEO, Carl Montag in Port La Plata, Gloria Province, Frunia. The company began as a boutique internal combustion engine (ICE) engineering company. The Causton Sport SuperCoupe concept heralded the company’s entry into the world automotive market. That introduction, at the Salon international de l’automobile in Geneva, led to the announcement of a full life-cycle motor vehicle company in 1965 formally introducting the Monarch Marvel compact-size line of sedans and wagons, in Custom and Premiere trim levels.
MMC is known for its blend of innovative solutions focused on economy, performance, luxury and utility, with an instinctive ability to expand and/or contract vehicle lines according to industry standards and statistics. MMC plans to cover all buyer demographics with an eye on exports of ICEs and motor vehicles.
Currently, MMC’s volume vehicle is the Marvel line. The Marvel Sedan, Wagon and upcoming Coupe, respectively, have led sales in Frunia, with an eye toward exports starting in 1970, since 1966. The Mystery line of sedans and wagons, launched in 1967, follows.