Axuma at the New York International Auto Show
The pinnacle of a car manufacturer’s lineup is an important spot to fill. The flagship sedan, the tippity top of the totem pole. In a market of an ever-growing love for crossovers, why would we reveal sedans first?
A luxury sedan is unmatched in the eyes of consumers. You think of Rolls-Royce, boom, there’s a Phantom. Mercedes-Benz? The S-Class springs to mind. By unveiling the SJ as our most luxurious model, we’re establishing a brand identity unmatched to anyone else. The usability and the stylishness of the best from Germany, and the build quality, materials, and fit and finish from the best of our home country, Japan.
We are Axuma, and this is what we can do. Be your own inspiration.
Unmatched Style
When we set out to design our most prestigious, most expensive model, we took into consideration what it means to be “upper class.” An imposing road presence is achieved with a wide grille, and enhanced with the signature chromed wing vents which flank each side of the car’s face. Classiness is dealt with by using tasteful chrome accents along each side of the car, and by curving the body to our advantage. 19” to 21” wheels can be optioned, depending on the engine choice.
The windowline extends and follows the C-pillar to make the car look longer and more spacious, which gives the effect of a more sporting presence and more luxurious taste. The side of the car is sculpted to be conservative while remaining classy and intriguing to look at.
At the back, the Axuma style has been applied here in a new style but is still familiar. Full LED taillights curve around each corner and meld gracefully into the license plate surround and the chrome bar that runs from each end, right underneath the AXUMA lettering.
Premium Performance
The engine is the heart and soul of a car. When you buy a luxury car, you want it all. A smooth, powerful, and efficient engine. Not too loud, not too complicated, and not too crazy. That’s why we offer two engines in the Axuma SJ. The 3.0L twin-turbo unit is there, which has been well received so far, making over 330 silky smooth horsepower while being responsive and efficient.
However, the big news is that we’ve developed an entirely new engine for the job. We wanted something powerful, smooth, efficient and rock solid, and so we skipped the turbos on this one. Yes that’s right, a brand new engine without the advantage of modern turbocharging. However using our knowledge of excellent engine design and some of the most well proven new technologies, we’ve rolled out the RT-series V8.
It’s made entirely of aluminum-silicon and employs dual-overhead cams and dual injection to make 420 horsepower and 400 lb-ft of torque. The impressive thing is that we’ve tuned this to be the smoothest engine on sale today, and it makes 90% of its torque from 1600 to 6100 RPM, meaning you’ll have a jet-like pull whenever you use your right foot. The best part? You can still get fuel economy that’s class competitive. Power is sent to the rear wheels, or optionally all four through the Farox 8-speed automatic we all know and love.
Interior Fit for a King
Inside sits 4 or 5 seats, with a traditional analog gauge cluster and analog clock gracing the center stack. Like the rest of Axuma, our goal is traditional luxury, with a modern flare - it still offers all the modern safety and convenience tech you’d find in the competitors. It has an 8-inch screen between the silver-backed gauges, and a 10.8 inch AxuMedia screen laying landscape in the dashboard. Real, high quality buttons are used for your HVAC and climatized seats. Keep yourself comfortable with heated and cooled seats, which can adjust in 16 different ways and massage you. Rear passengers can even recline if they like. Apple CarPlay and Android Auto are standard across the range, as is Bluetooth connectivity. The car even comes with a 1-year subscription to SiriusXM radio. Blind spot monitoring, 360-degree camera, parking sensors, lane keep assist, adaptive cruise control, you name it. If it’s a feature to keep your car on the road and as safe as possible, it’s here in your Axuma.
Pricing and Options
The SJ6 will start at $50,990, while the SJ8 moves the price up to $53,590. Adding AWD will increase each by $1,790.
Premium Package $5,000 • Rear Seat Package $1,700 • Warmth & Comfort Package $2,600 • SAFE+ Rear Seat Package $1,300 • Executive Rear Seat Package $3,500 • Executive Rear Seat Package II $1,950
