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Harada was founded in 1956 by Kimado Harato. Originally called Harato Motors, it is still known in Japan as “Harato”. Harada vehicles for the Chinese market are jointly produced by Giensieng and Lacanmeijer. Harada has merged with Lacanmeijer Automobiles.Harada has the sub-brand “Innova”, which consists of premium vehicles that are primarily sold in the US and Canada markets.