Martin-Wagner Auto GmbH - The Pursuit of Joy (Deprecated)


Founded in the year 1960, and located in southern Dortmund, Germany, Martin-Wagner Auto GmbH is one of Europe’s most well-known automakers to date. The company’s current lineup ranging from superminis, small family cars, to commercial vehicles, to large SUVs and sports cars. Since 1980, Martin-Wagner is owned by Ursula AG, and it’s part of the group since. Cars made by Martin-Wagner are known for it’s proven reliability, affordable, superb handling and driving fun.

Current Lineup:

  • Atom (A-segment, city car)
  • Serene (B-segment, supermini)
  • Stratus (C-segment, small family car)
  • Zenith (D-segment, large family car)
  • Radeon* (E-segment, executive car) (USA, Australia only)
  • Taiga (C-segment, compact SUV)
  • Sierra (D-segment, mid-size SUV)
  • Steppe (E-segment, large SUV)
  • RT (compact sports car)
  • Activa (compact van)
  • Courier (mid-size van)
  • Courier X (full-size van)
  • Outrunner (mid-size pickup)

And yes, if Ursula = Audi, then Martin-Wagner = Volkswagen

* amd plz don’t sue me

Check out our release of the new Stratus, only on NAIAS 2019!

Martin-Wagner Sierra SUV - Meet the Conqueror.

4th generation (2016 - present)


In 2016, Martin-Wagner released the 4th generation, or the latest generation of the Sierra SUV in Paris Auto Show. The new Sierra has an all-new AHS steel monocoque chassis, rather than the steel ladder chassis the older Sierra has. This allows the Sierra to drive better, and it’s much more lighter, safer and more luxurious than ever.

The Sierra has 4 different engine choices, ranging from a 2.0 I4 turbo, a 2.8 I5 turbo and a 3.8 V6 turbo petrol powerplants, with TXi technology, are offered alongside a 3.2 V6 turbo diesel that has a staggering amount of torque. Like the last generation, the Sierra comes with AWD as standard.


The interior comes with a lot of goodies. Besides the usual kit, higher end models are also given an option of ConnectCenter, Ursula’s smart infotainment system. This makes the first time the Ursula-exclusive ConnectCenter is offered in a Martin-Wagner. A 7-speed DCT is the only transmission available to choose, but an 8-speed DCT will replace the 7-speed unit in 2020.

Safety was improved, not only because it shifted from a ladder chassis to an monocoque one, but also the new Sierra comes with improved ESC system, lade departure warning, adaptive cruise control, pre-crash assist and more.


The car started selling in Europe and the USA in late 2016, with other countries getting the car in early 2017. The new Sierra, like the older generations, is a good seller in the USA as well as some Asian countries, which wanted Ursula’s technology, reliability and safety, but they can’t afford an FX5. A sport model was planned for an 2019 release.

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Coming soon.


KUALA LUMPUR: According to automobile news website, photos of the Martin Wagner’s upcoming Zenith GTX sports sedan has leaked to the internet. The photos were uploaded to the internet by a unnamed user from a Martin-Wagner fan forum.
The Dortmund firm currently hasn’t respond to the incident yet.

From what little information has been shown so far, the Zenith GTX looks like it will live up to its name in more ways than one.

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