Tanaka Heavy Industries
est. 1960
Before Tanaka Heavy Industries was founded in 1960, Haruto Tanaka owned Tanaka Bikes for 10 years where he makes bicycles and motorcycles. His original shop was located in Osaka, Japan. It was a very successful business. However, he was growing interest in automobiles after he saw his customer’s cars. So, he decided he would try to make automobiles. He launched Tanaka Heavy Industries 1960 after adding Tanaka Motors to its company portfolio. While blueprints already existed in the late 50s, they would not launch their first car until 1963 with the 1963 Tanaka Satori 620.
The Satori proved to be a huge success for Tanaka as it sold 5,000 units at its first year as it proved to be reasonably reliable, very simple and affordable. What made it very simple and affordable was its engine. The AA-Engine was basically the 3 cylinder version of the A-Series chain-driven modular series engine where it was a 2 cylinder engine in their motorcycles. With its success, Tanaka made more variants such as the 620 C in the following year and the 700 S in 1964. However, its first real big success was in 1965 when they launched their longest-running nameplate, the Aventis.
The huge success of the Aventis enabled Tanaka Motors to expand to most parts of Asia. In 1967, they launched their first sports car, the C28X, as their halo car. They used Tanaka Bikes’ motorsport expertise to develop the C28X’s incredible LR-Series engine. In 1968, Tanaka Motors expanded to Europe. At that same year, Tanaka launched their most legendary version of the Aventis, the Lupino series.
Let’s enter the 1970s. Tanaka Motors entered the US market in 1971 with the 2nd generation Tanaka Aventis and their first midsize sedan, the Azalea for 1971 with US consumers in mind. They were not successful in that market during their first 2 years. However, the gas crisis hits and Americans needed smaller and more fuel-efficient cars. Tanaka had prosper during those times. The Aventis was perfect for their fuel economy needs and the Azalea was for those who wanted more room and a larger engine. And then the 80s came around and Tanaka had become one of the biggest Japanese car companies thanks to the economy bubble at the time. In the 90s, Tanaka vehicles were sold in almost every single country in the world.
By the time they got to the 2000s, Tanaka had become one of the biggest car company in the world. Even with the financial crisis in the late 2000s, Tanaka was still somewhat strong with their cheaper models such as the Osaka sub-compact hatchback (since 2005) and the Calgary compact SUV (since 1998). Haruto Tanaka’s original bike shop is now the main official headquarters of Tanaka Heavy Industries. Unfortunately he passed away in 2015 at the age of 90 due to a heart attack, but his legacy will continue to move on.
Logo History
Tanaka Motors Logo (1960s to 1980s)
Tanaka Motors’ first logo is very simple. It is just the word “TANAKA” inside a frame. It is first used in the 1962 Tanaka Satori and its final usage is with the 1986 Tanaka Aoraki.
Tanaka Motors Logo (1960s to 1980s)
This logo is the letter T, which stands for Tanaka, inside a diamond frame. It is first used in the 1967 Tanaka C28X and its last use was with the 1983 Tanaka Courser. This logo was used in all 70s Tanaka vehicles.
Tanaka Motors Logo (1980s-Present)
This is perhaps Tanaka’s most famous logo. It is like a four-petal flower. This logo was first used in the 1981 Tanaka Aventis and Azalea and it is still used today.
Current Models
Hawaii | MPV Kei Car
Iris | Sports Kei Car
Osaka | Subcompact Hatchback
Aventis | Compact Sedan
Azalea | Midsize Sedan
Crezta | Executive Sedan
Celesta | Fullsize Luxury Sedan
PulseX | Subcompact SUV
Calgary | Compact SUV
Okanawa | Midsize SUV
Aoraki | Fullsize SUV
Seed | Compact MPV
Ereteca | Midsize MPV
Synonym | Fullsize MPV
Esquire | Fullsize Luxury MPV
Evalore | Midsize Pick-up Truck
Biome | Fullsize Pick-up Truck
Raikan | Entry-level Sports Car
Courser | Gran Tourer
Akuma | Supercar