In the bustling heart of Italy’s motor valley, nestled among the rolling hills of Modena, a group of visionary engineers and automotive enthusiasts embarked on a journey that would eventually lead to the birth of Velusso Automobili in the early 1980s.
The story of Velusso began with Luca Rossi, a brilliant mechanical engineer with a passion for fast cars and a dream of creating his own Italian sports car brand. Luca had grown up in Modena, surrounded by automotive legends. As a child, he would often visit the factories and racetracks with his father, who worked as a mechanic for one of these iconic marques. These early experiences ignited his love for high-performance automobiles and instilled in him a desire to leave his mark on the automotive world.
In the late 1970s, Luca graduated with honors from the Politecnico di Milano, where he had specialized in automotive engineering. Armed with knowledge and an unwavering ambition, he returned to Modena, determined to turn his dream into a reality.
Luca assembled a team of like-minded individuals who shared his passion and vision. Among them was Elena Bianchi, a talented automotive designer with a gift for creating stunning and aerodynamic body designs. Together, they set out to create a car that would capture the essence of Italian craftsmanship, combining style, speed, and precision engineering.
The early days were challenging. The team faced financial hurdles, countless late nights in their small workshop, and the skepticism of outsiders who doubted their ability to compete with established names in the industry. However, Luca and his team persevered, driven by their unwavering commitment to excellence.
After years of tireless work and refinement, Velusso Automobili unveiled its first prototype, the Velusso Concept R, at the 1983 Geneva Motor Show. The car immediately garnered attention for its striking design and exceptional performance. With a powerful V12 engine, lightweight construction, and cutting-edge aerodynamics, the Concept R wowed both critics and enthusiasts alike.
The success of the unveiling of the Concept R marked the beginning of Velusso’s ascent in the world of high-performance sports cars. Over the next decade, the company released several iconic models, each pushing the boundaries of speed and innovation. The Velusso Scorpione the production model of the Concept R, introduced in 1986, became a symbol of Italian automotive comfort, while the Velusso Phantom, launched in 1990, set new standards for on-road sports car performance.
As the 1990s came to a close, Velusso Automobili had firmly established itself as a renowned Italian sports car manufacturer, admired for its dedication to craftsmanship, innovation, and a passion for the thrill of the open road. Luca Rossi’s dream had become a reality, and Velusso had earned its place among the legendary automotive names of Modena, Italy, and the world.
The Velusso Phantom (2000, 2010 and 2020 models)