CSC73 New Frontier
1992 Arima Headquarters
The year is 1992, and Arima long known for their dependable sedans, practical wagons, and sharp-edged coupes is facing a rapidly shifting automotive market. Rising demand for sport-utility vehicles is reshaping customer expectations, pushing even the most traditional automakers to explore new territory. After decades spent perfecting road-going family cars, Arima now finds itself stepping into unfamiliar terrain.
Following a series of modest design refreshes, the company is due for a bold new move. Under pressure from global competitors and eager to modernize the brand, Arima’s leadership decides to initiate a project unlike anything they’ve attempted before: their first SUV, a vehicle that will introduce the company to an entirely new segment.
But unlike their previous vehicles, this project will not begin inside Arima’s own design center. Acknowledging their lack of experience in off-road design, Arima takes an uncharacteristic step: they partner with a design studio to craft the SUV from the ground up. From the exterior styling to the cabin architecture, the studio is tasked with bringing a fresh perspective while honoring Arima’s established design cues.
Embracing this challenge, the design studio begins what Arima calls “Project New Frontier”, a bold initiative meant to establish the company’s identity in the SUV world. Arima envisions a vehicle that reflects their ambitions a model designed to stand beside the industry’s rising stars and signal Arima’s evolution as it enters the 1990s with renewed purpose.
Inspirations
Brand Guidelines
Badge:
1.00 : 1.15 Width Scale
Model Lettering
Oxanium Font
0.65 : 0.25 Width Scale
Trim Lettering
(same as Model Lettering)
RT = Top Performance Model
SR = Performance Model
LC = High-End (Luxury) Model
SC = Low-End (Base-Mid) Model
Placement
Model: Left above Rear Lights
Badge: Middle above Rear Lights
Trim: Right above Rear Lights
Rules
Model & Trim Year:
1992
Body Style:
SUV (3 door, 5 door / SWB, LWB)
Wheelbase:
2.2m to 3.0m (Rounded)
Engine position:
Front
Advanced Trim Settings:
Free
Engineering:
Free
Interiors:
Not Judged
Model & Family Name:
CSC73 - [USERNAME]
Trim & Variant Name:
Arima [Model]
Submissions
A Forum Post Ad is required along with a picture.
All submissions should be sent to me, @Koviico through the forums DM. If you do not have forum DMs unlocked tag me in the thread and we’ll sort something out
Submission Open: 07 December 2025
Submission Deadline: 06 January 2026 (Any timezone)
Extensions: By Request (Poll)
Resubmissions: Until Submission deadline
