CSC 53 - A Gentle Giant
2023, Chiyoda City Tokyo, Fukorami HQ
As Eiichiro stumbles into a conference room, with everyone there waiting for him, the glass walls of the room turn opaque and the aging Fujitsu projector starts its boot-up sequence.
People around the table start taking turns in suggesting upcoming models and boasting about the deals they've secured. Finally, after what felt like hours had gone by, Eiichiro suggests a new Sightseer.
"How do you expect to do that?", one of the design leads kept pushing, "Royale and Diamond teams are both working on the new Clarin, and God don't even get me started on the Project Sunflower team. They've been in Monterey for the last 5 months with a whole ass rented studio, and all I've received is some postcards!" He stops to take a breath.
"Suffice to say we don't have any time for a new Sightseer. Although..." silence fills the room for a brief moment. "Eiichiro! You're the intern, right? We hired you to deal with this sort of stuff. Get on the phone with some design houses."
Eiichiro again stumbles out into the hallway, muttering. "Okay asshole."
Your task is to create a new generation of Sightseer - the company's luxury fullsize, body-on-frame SUV. Fukorami Studios is currently tied up designing their future 100% EV fleet, and don't have enough time for a new generation of their Starcruiser competitor, despite looming CAFE requirements.
Even though upper management doesn't see the need for a new generation of their only 4-year-old current generation Sightseer, if they're required to make a new one, it might as well look good.
The last few generations of Fukorami design have been experimental and polarizing. This is your chance to mature and refine that design language as you see fit. Despite this, it is highly important you keep the way surfaces work together easily identifiable as a Fukorami. People who buy these cars want to stand out and be noticed.
Fukorami's current design language, "Swan", embraces minimalistic, elegant and forward-looking cars. Don't be afraid to take risks.
Cars with the modern design ethos
^ a design intern's napkin sketch of a possible next-gen Sightseer from a few months ago.
Current gen Sightseer
Real life examples
Above are examples of how surface and graphics are supposed to work together in order to properly integrate a new model into the lineup.
• Wheelbase of between 2.8m and 3.2m
• Body must be a 5 door full-size SUV
• Try to in some way incorporate "The Beak" grille into your design
• Break free of design contraints and let the engineers deal with it later. Designs that introduce a new concept to the existing company design language (without being ugly or inappropriate) will be heavily rewarded.
• Interiors are not required and you won't be put at a disadvantage for not having one, however it would be interesting to see what you can come up with if you do choose to design one.
• Removed engineering section and eliminated engine bay requirement
• Extended deadline to 10 days
SUBMITTING your entry.
Submissions open 00:00EST 17/12/2022
Submissions close 00:00EST 27/12/2022
Naming convention: Model & Family name: CSC53-[username], Trim & Variant name: up to you
Submissions will not be accepted over any method other than forums.
2023 ©Fukorami Motor Corp. or its affiliates. All rights reserved. Fukorami, Fukorami Motor Corp and the Fukorami logo are registered trademarks of Fukorami Group or its affiliates. Fukorami Motor Corp., 都道407号, Chiyoda City, Tokyo.