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Maesima Motor Corporation

Made for Driving

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HISTORY

Read the rich and storied history of Anikatia’s best known automobile manufacturer.

Anikatia a small nation within East Asia with close historical links to China, and Korea. In 1932, the Maesim Industrial Company was established by Mae Young-ho and Sim Dong-hyun. It was primarily a steel parts and bicycle manufacturer. By 1934 it began assembling cars in cooperation with Ford Motor Company and later established technical cooperation; it was the first automaker in Anikatia that was equipped with modern assembly facilities. It officially changes it name to Maesima Motor Corporation in 1936. However, the company was then merely automotive assemblers, importing parts from overseas partners.

After the beginning of the Sino-Japanese War led to the shutdown and retooling of factories for military use by the Japanese who had fully annexed Anikatia along with Korea in 1910. Maesima facilities were redirected to produced weapons for the Japanese military war effort throughout the Second World War. During this period the factories suffered damage from Allied bombing raids.

By 1945 the bulk of the Japanese forces retreated to the mainland leaving Anikatia very lightly defended as Allied forces prepare for the final defeat of the Japan. Allied forces liberate Anikatia in late 1945 and face limited resistance. However, bitter rivalries start up between royalist rebels who supported Japanese rule and socialist rebels who opposed and fought against Japanese rule as Allied troops withdrew in 1948. A limited but brutal civil war breaks out and by 1950 communist forces prevail. As the Korean War breaks out Anikatia introduces a Soviet style communist government. The Soviet Union, North Korea and China proclaim support for the new regime and rush to supply the new socialist state. By 1951 the newly established Democratic Socialist Republic of Anikatia is declared. All private enterprises are nationalised including Maesima Motors. Ford pulls out all foreign investment and assistance from the company. The new DSRA is able to survive fierce assault by UN forces because of Chinese and Soviet support and much weaker opposition. The government took action to resolve this difficult situation by implementing the “Automobile Industry Restoration Policy”, the objective of which was to prevent excessive competition between the major domestic automakers. Additionally, the government postponed and limited foreign imports in response to sanctions and blockages from the Free World.

This was a period of rapid growth and development for Maesima and the Anikatian automotive industry as a whole. Due to the very poor state of the nation’s roads following a world war and civil war, auto production was fairly limited, and most production consisted of trucks and off-road vehicles. Maesima like all Anikatian brands received technical assistance from the Soviet Union and was told to follow the Soviet model of rapid large-scale industrialisation. By 1960 Maesima had produced its first fully domestic vehicle the NT-859 light commercial vehicle. Exports were very limited in the 1960s, but by the 1970s exports of passenger cars began to increase substantially compared to the previous decade. While localisation of auto parts was the major concern during the 1960s, developing a mass production system for the export-oriented industry became the issue during the 1970s. Maesima releases its first car the NV-965 in 1965 as domestic demand begins to increase. This was followed by an expansion into foreign markets by the 1970s which further accelerated growth. Although exports during this were primarily within Warsaw Pact countries and allies of the Soviet Union.

Initially on the international market, Maesima vehicles were successful due largely because of their low price and relative reliability. But with this early success in the export market, Maesima had to place greater effort to produce models, designed fully in-house and manufactured with its own technology, as establishment of a Socialist government had led to a great loss of much foreign investment and assistance that was only partially recovered from assistance and markets of members of the Warsaw Pact and few allies of the Soviet Union nations such as India that continued trade and assistance. The Sino-Soviet split led to a difficult situation for the DSRA as they had to choose which major power to align with and ultimately they decided to align with China and open up to the West.

While exports remained low in the Free World, Maesima found some success in non-aligned and third world markets. But all this was to change as the DSRA followed the Chinese model of Market orientated reforms to the socialist system. Huge reforms were undertaken to liberalise and restructure the economy of the DSRA in 1979 by General Secretary Choi Kyu-sik. This effectively opened the Anikatian market to foreign investment and allowed Maesima to achieve a greater degree of exposure. However, it was quickly discovered that the local vehicles were often not to the standards of quality required in Western markets. While they were somewhat lacking in most luxuries expected in Western-made cars of its era they were still very engaging to drive and were instead sold as ‘no-frills’ budget vehicles in several Western nations during the 1980s and 1990s. Nonetheless, this did hurt the Maesima brand somewhat giving it a poor reputation internationally which it has worked very hard to overcome.

The socialist government’s efforts to bring costs down for ownership, quality and reliability of vehicles was the key problem.By late 1980s this caught up with the poor reputation Maesima vehicles, sales dropped drastically, and car dealerships started abandoning their franchises. By this time the Soviet Union effectively ceased to exist in 1991 and the Cold War was over with and Warsaw Pact dissolved and Communism on the losing side. The DSRA government while still socialist in name realising this and pursues market liberalisation at and even greater rate allowing greater private ownership and more foreign investment along with the creation of stock markets. This drove strong growth for the country and helped further investment into quality for the Maesima brand.

But by 1997 the Asian Financial Crisis hit and while the DSRA was initially able to keep itself above the fray it was forced to devalue its currency in 1998 to protect its competitiveness with the ASEAN nations. Unlike China, the DSRA had made its currency fully convertible only a few years prior to the Crisis. The Anikuro currency devalued swiftly and lost more than half its value.
As the crisis intensified in the following months when the effects of the devaluation showed up on corporate balance sheets for Maesima. Which had to borrow in foreign currency had to face the higher costs imposed upon them by the Anikuro’s decline and many other firms reacted by buying foreign currency through selling Anikuros, undermining the value of the latter further.

The leader of the DSRA sacked the Governor of the Central Bank of Anikatia, but this proved insufficient. The DSRA’s booming economy came to a halt. The banking sector was burdened with non-performing loans as its large public corporations had been funding aggressive expansions. During that time, there was desire to build great conglomerates to compete on the world stage. Many businesses ultimately failed to ensure returns and profitability. The government simply absorbed more and more capital investment and continued to support these firms, while inflation and welfare costs grew considerably. Eventually, excess debt led to major failures and takeovers and the government was forced to take emergency international loans from the IMF.

By late 2001 under huge public pressure and after weeks of violence and rioting in the streets the leader of the DSRA was forced to resign, signalling the end of the Democratic Socialist Republic of Anikatia. Major democratic reforms were undertaken which saw the DSRA replaced with the Republic of Anikatia which quickly accepted emergency international loans from IMF. While Maesima was able to avoid bankruptcy finally achieved full private ownership again.

However, the nation successfully transitioned towards a mixed market economy and with the help of IMF loans, which assisted in the restructure of the automotive industry to make it more competitive in the international export markets. As investment poured into the nation and markets opened, Maesima continued to invest heavily in the quality, design, manufacturing, and long-term research of their vehicles. This effort paid dividends for the brand and by the late 2000s, it had achieved very high ratings on the J.D. Power and Associates initial brand quality rankings and export sales begun to recover substantially reflecting this new changes. Today Maesima has taken its position as a producer of quality vehicles in the international market.


19 Likes

Awesome

It takes alot of imagination to come up with history for your own car company, but you came up with history for your own damn country. Holy shit.

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freaking awesome dude , your company reminds me of Saminda @Starfish94 , I WANNA SEE THIS 2 COMPANY HEAD2HEAD

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superb designs

Now this is an interesting company! Do you have any pictures of the rears of the cars? :slight_smile:

Maesima is a threat to Saminda :smile: , do Maesima have luxury brands too ? it will be great to have a similiar competitors making similiar cars.

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As long as we don’t have any recalls! But I’m sure Maesima would like to expand into the luxury market (they did attempt with the poorly timed and not quite there NL-992) But DHB brand is the only real luxury offering from Anikatia. Maesima is the only brand that’s really independent. While DHB and AAU both owned by DN Group (formerly Daesungkhu & Namkoong Group) and Huadai Group owns Huadai and Daisuma.

@Speedemon Don’t worry this is a just show of the current lineup each will get it’s own post with story, detailed specs if I can just figure out an easy and nice looking way to present it!

Now a question would people prefer things to go in chronological order from earliest model to the current lineup or just go from the current line up with a retro throwback posts every now and then?

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Would like to see Maesim go from current line-up , as we are living in the 21st century irl , just want to have the feel that Automation brand existed irl

but it’s totally up to you !

Okay, let’s start from the bottom of the current lineup with the Maesima Levitas!


Introducing the 2016 Maesima Levitas Range

The Levitas is a multi-purpose vehicle (MPV) produced by Maesima that provides outstanding practicality with a purposeful and spirited drive. Produced in Anikatia at our facilities in Namju with quality craftsmanship and exported to all markets.

Offering you value for money with our 5 Years Unlimited Kilometre warranty*, backed by 5 Years Roadside Assistance* (subject to eligibility) and 5 Years Capped Price Servicing*. This is our commitment to you and gives you peace-of-mind with your vehicle purchase.

The Levitas comes in three exciting trim levels in most markets*, two powertrain options are offered with an entry-level 2.0L in-line 4 cylinder 16 valve DOHC petrol MC-AP19 engine producing 131 Kw (175 hp) and 199 Nm (146 ft lbs) and a 2.5L in-line 4 cylinder 16 valve DOHC petrol MC-MQ24 engine producing 176 Kw (236 hp) and 258 Nm (190 ft lbs).

*ᴼᶠᶠᵉʳˢ ᵐᵃʸ ᵛᵃʳʸ ᵈᵉᵖᵉᶰᵈᶦᶰᵍ ᵒᶰ ʸᵒᵘʳ ᵐᵃʳᵏᵉᵗ ᶜʰᵉᶜᵏ ᵈᵉᵗᵃᶦᶫˢ ᵃᵗ ʸᵒᵘʳ ᶫᵒᶜᵃᶫ ᴹᵃᵉˢᶦᵐᵃ ᴰᵉᵃᶫᵉʳˢ⋅


Starting from $19,560

The entry level Xz trim Levitas comes standard in Frosted Pearl Mica with 16" Steel Rims, along with the standard equipment including 6-speed Manual Transmission, Antilock Braking System (ABS), Traction Control, Electronic Stability Control (ESC), Air Conditioning (A/C), six-speaker sound system Bluetooth and Music Connectivity, Cruise Control, Eight SRS Airbags, plus an economical yet zippy 2.0L engine.


Starting from $22,560

The mid-level Tz trim Levitas comes standard with 16" Alloy Wheels, Chrome Grill, Dual Chrome Exhausts, standard equipment including 6-speed Manual Transmission, Antilock Braking System (ABS), Traction Control, Electronic Stability Control (ESC), Air Conditioning (A/C), six-speaker sound system Bluetooth and Music Connectivity, Cruise Control, Six SRS Airbags, Leather seats plus a powerful 2.5L engine. Shown in the optional Phthalo Green Metallic colour.


Starting from $27,960

The top spec level DTz trim Levitas comes standard with 17" Alloy Wheels with a medium compound tyre, Chrome grill, Door handles and Exhausts, standard equipment including 6-speed Manual Transmission, Antilock Braking System (ABS), Traction Control, Electronic Stability Control (ESC), Air Conditioning (A/C), 10-speaker sound system with 8" touchscreen infotainment system, Leather seats, Advanced Safety Protection with 10 SRS Airbags, Cruise Control, and a powerful 2.5L engine. Along with upgraded suspension with semi-active dampers and active sway bars plus HID headlights and LED daytime running lights on the lower fascia. Shown in the trademark Maesima Crimson Sprint Metalic colour.

8 Likes

Great cars :slight_smile:

How does everyone make such sharp looking headlights?

Levitas looks very good! I didn’t know it’s possible to make such good sporty minivan :smiley:

this. Unless it is for an extreme situation where you absolutely need to cut off power at redline due to durability or fuel economy (rare) you should always have some rpms over peak. It will help the overall engine score, and will help other scores like sport.

My general rule of thumb is to start by increasing the redline until just before the power index drops off. This means 1940-1950s engines have around 200-300 rpm past peak hp, 1950-1980s or so has at least 400rpm past peak, and 1980s to current day have about 500 (sometimes more if its a flat hp curve) beyond peak hp.

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The 2.5L is too overkill , some kind of racing engine

2.0L fits the bill :slight_smile:

This is the best company forum yet, with accompanying backstory to the manufacturer’s country of origin (and it was one you made yourself!). Most of your cars also remind me of the Mazda range (2, 3, 6, CX-5, CX-9). It’s a shame that there are no new small minivan or FR sports coupe bodies after 1995, otherwise there would be no safety or desirability penalties. :relaxed:

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Waiting for a supercar reveal

Not likely, but the whole range is compelling to most buyers. I first knew about this brand from CSR14; I did not expect the version of the Avellca to do so well in that round (a result of its low running costs), even though its lack of prestige ultimately held it back in a contest full of legitimate premium cars. However, the Prova ST-R should have been given forged internals, otherwise @strop wouldn’t have rejected it out of hand in CSR17. Why did you choose not to do so? And while you’re at it, you should also create an accompanying thread in the engine sharing forum showing all the engines your company has used over the decades.

One more thing: Crimson Sprint Metallic is very similar to Soul Red, which Mazda offers throughout its range, and it complements each car’s lines very well.

Finally! You have a company thread. :smiley:

Your backstory is amazing, I’m astounded at the level of detail. Also, I love your company’s branding. You really give it such a unique and recognisable style.

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I’m sure that is just a typo :wink: If you’ll check the info again.

@findRED19 Thanks for the tip I’ll keep that in mind for future designs. I think I got mixed up with the taco redline with the actual rev limit.

@Deskyx You have to use the vent strip of line thingy in body colour which lets you shape things slowly but surely. @Starfish94 is the master of this type of styling.

@Yamahafazer600 It won’t be production car if that’s what you’re hoping for but there could be room for Racing or Concept designs along those lines.

@abg7 Why? Well at the time it seemed like a cost effective method as that round had a focus on a limited number of production units although now I have a better understanding of how to setup my engines. Every failure is a step towards success and our products will be all the better as a result. :slight_smile: